Your demographic market may dictate subtle yet important differences between your campaign and your equally successful colleague in another radio market. Failure to recognize the idiosyncrasies of your market may lead to a painful and expensive learning curve. This article addressees the need to adapt your message to the needs of your marketplace.
When considering an advertising campaign it’s important to compare apples to apples. Some bargain ‘packages’ may be too good to be true. RAMP’s media buyers and those of other reputable advertising agencies help clients to spend their budgets efficiently instead of just looking for the cheapest spots available. Read more about the what it means to compare apples to apples when planning an advertising campaign.
The practices we work with at RAMP are some of the best in the world of sedation dentistry. One of the qualities that separate the good from the great is an outstanding front office. Read more about the importance of your front office in making connections and starting relationships with prospective patients.
Does a hot dog vendor advertise? When your product has a low dollar value, even if your profit margin is decent, your profit-per-sale is small. That’s why hot dog vendors don’t advertise. Dentists with successful marketing campaigns market their high-dollar services, because these are the ones that can really bring in the ROI (Return on Investment). Read this article to learn more about the economics of advertising.