If you haven’t already claimed your Google Places listing in the Google Maps section, do it right away. Once claimed, you will need to optimize it by adding images, videos, completing the services offered section and building citations. Remember, it’s FREE and will get you ABOVE any Organic Website Listings.
Content is King. The more relevant written content you have on your website the better rating score your website will receive from Google and other Search Engines.
Your website needs to engage, capture attention, stimulate interest and establish credibility. As mention earlier, Search Engines have replaced phone books. Long gone are the days of people reading ads in the phone book and deciding who to call based on a list of services. Plus, people want information and they want it fast. If they can’t find what they are looking for they will simply move on to the next website. You need to be proactive and make sure you have sufficient, easy to find written content on your website.
Websites designed for the desktop/laptop do not work well on mobile devices. Asking your users to pinch and zoom to read your content is not user friendly. A mobile-ready site makes finding answers quick and easy. If your competition has a mobile website, you need one as soon as possible too – or risk losing your customers to businesses with a mobile presence. A business with both a mobile-friendly website and a standard site has a distinct advantage over businesses that do not have a mobile site. Search engines and directories rank mobile-optimized businesses higher than their competition.
A lot of companies are now using web videos to educate consumers on their products or services. It’s an indirect marketing strategy that should be used in conjunction with your overall external marketing plan. The best part is that you don’t need a big advertising budget. A small flip cam and a little creativity can go a long way. Your videos should inform and educate people on you, your practice, the types of services you offer etc. You can even do a series of videos on specific topics such as Sedation Dentistry. Get the whole office team involved and have fun with it.