Media

Every medium has a job. Deciding when and how to use media is both an art and a science. The media that RAMP will consider when planning your advertising campaign are listed below.

Television

Television’s combination of sound and visuals make it a dynamic medium for telling your story in an instant. TV commercials can be placed regionally on network affiliates, or locally on individual cable neighborhood groups.

Click here for Samples of RAMP TV Commercials.

Radio

Radio has been called “theater of the mind” for it’s ability to use words to create an image that connects with listeners. An ideal frequency medium, radio has incredible potential in markets of all sizes.

Click here to listen to a RAMP radio commercial.

Pay Per Click

A website is no longer an option – it has become a standard element in every campaign. It functions as an electronic yellow pages ad and a brochure of all your services at the same time.

Learn more about the synergy that exists between your advertising campaign and your website.

Brochures

Brochures versatility gives them an almost unmatched bang-for-the buck which makes them a staple in most modern dental practices. You need your brochure to carry the same themes and messages that your external marketing campaign has created.

Click here to see samples of RAMP Brochures.

Direct Mail

When direct mail is done right, it can be incredibly effective. Targeting is especially important with this medium, as mailers delivered to the wrong household are virtually useless to both you and the consumer.

Click here to view samples of RAMP Direct mail.

Phone Book

While the rise of the internet has taken some audience away from the yellow pages, it still functions as an ROI staple in many practices. As with all media, your ad must project the same message and image as the rest of your campaign.

What kind of marketing is best for my practice?

If every practice was exactly the same, this would be an easy question to answer. But, one thing RAMP has learned from planning hundreds of dental marketing campaigns is that every practice is different. Dozens of variables have to be evaluated to determine what will work best for each individual office. A fifty-five year-old big city doctor who makes most of his income from large cosmetic cases on forty-something white collar males in his two- operatory-no-hygienist practice has a very specific agenda. He doesn’t want the same marketing strategy as the thirty-year-old recent graduates who partnered in a six-operatory scratch practice in a small town where 75% of the new patients are blue-collar families with the same dental plan.

The system WILL remain the same.

  • Target the patients and the type of dentistry you want to generate
  • Use experience and research to determine which media will be most effective
  • Plan a campaign that efficiently reaches the target audience
  • Design a message that inspires these prospects to respond.