Every medium has a job. Deciding when and how to use media is both an art and a science. The media that RAMP will consider when planning your advertising campaign are listed below.
While the rise of the internet has taken some audience away from the yellow pages, it still functions as an ROI staple in many practices. As with all media, your ad must project the same message and image as the rest of your campaign.
What kind of marketing is best for my practice?
If every practice was exactly the same, this would be an easy question to answer. But, one thing RAMP has learned from planning hundreds of dental marketing campaigns is that every practice is different. Dozens of variables have to be evaluated to determine what will work best for each individual office. A fifty-five year-old big city doctor who makes most of his income from large cosmetic cases on forty-something white collar males in his two- operatory-no-hygienist practice has a very specific agenda. He doesn’t want the same marketing strategy as the thirty-year-old recent graduates who partnered in a six-operatory scratch practice in a small town where 75% of the new patients are blue-collar families with the same dental plan.
The system WILL remain the same.
- Target the patients and the type of dentistry you want to generate
- Use experience and research to determine which media will be most effective
- Plan a campaign that efficiently reaches the target audience
- Design a message that inspires these prospects to respond.