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The RAMP System
Targeting
Which Media
Planning
Message
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The RAMP System

RAMP experts take into account the following key elements when developing your advertising campaign:
  • Target the patients and the type of dentistry you want to generate
  • Use experience and research to determine which media will be most effective
  • Plan a campaign that efficiently reaches the target audience
  • Design a message that inspires these prospects to respond
Targeting
The most important element to an efficient campaign is targeting. You need to have a clear idea of what kind of cases you want to generate and who your target audience is. Then you target only the media that efficiently reaches those people. Click here to learn more about targeting to reach the patients you want for your practice.
Media
Where you advertise is just as important as what you say. The truth is that every medium has a job, and every medium has strengths and weaknesses. RAMP’s experience with all types of media make them ideally suited to advise you on what is likely to help achieve your goals. Read more about various media by clicking here.
Planning
Three things are necessary to plan an effective campaign:
  • Experience
  • Objectivity
  • Information
For a further discussion of media planning, click here.
Message
Nothing is more important than your advertising message. The message is crucial for campaign success. To learn more about the importance of the message click here.

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