| Every medium has a job. Deciding when and how to use media
is both an art and a science. The media that RAMP will consider when planning your advertising campaign are listed below. |
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Television |
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| Television's combination of sound and visuals make it a dynamic medium for telling your story in an instant. TV commercials can be placed regionally on network affiliates, or locally on individual cable neighborhood groups.
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Click here for more information on how you can use TV advertisements to great effect as part of your overall marketing campaign. |
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Radio |
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| Radio has been called “theater of the mind” for it’s ability to use words to create an image that connects with listeners. An ideal frequency medium, radio has incredible potential in markets of all sizes. |
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Read why we are the undisputed leaders in the field of radio advertising for dentists. |
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| Radio Advertising for High Value Patients |
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| With proper execution, a radio advertising campaign will take your message out to the large segment of the population that is seeking dental services. |
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| Discover the bonus features of a High Value Patient Radio Campaign. |
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| Internet/Web |
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| A website is no longer an option - it has become a standard element in every campaign. It functions as an electronic yellow pages ad and a brochure of all your services at the same time. |
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| Learn more about the synergy that exists between your advertising campaign and your website. |
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| Brochures |
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| Brochures versatility gives them an almost unmatched bang-for-the buck which makes them a staple in most modern dental practices. You need your brochure to carry the same themes and messages that your external marketing campaign has created.
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| Read more about the three brochure programs that RAMP offers. |
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| Direct Mail |
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| When direct mail is done right, it can be incredibly effective. Targeting is especially important with this medium, as mailers delivered to the wrong household are virtually useless to both you and the consumer. |
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| Read how a properly designed and delivered direct mail piece gives practices an excellent Return On Investment. |
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| Yellow Pages |
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| While the rise of the internet has taken some audience away from the yellow pages, it still functions as an ROI staple in many practices. As with all media, your ad must project the same message and image as the rest of your campaign. |
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