Considering the unlimited access to information found on the internet now, it’s not surprising that 98% of visitors to a business’s website will leave the first time without making a purchase or setting up an appointment. Almost half of consumers visit a site two to four times before making a decision. So, wouldn’t it be…
Social media continues to be a dominant source of entertainment, news, and consumerism for more than 4 billion users worldwide. It’s also a powerful marketing tool with approximately $300 billion projected to be spent on social media advertising by 2024. By incorporating one or more of the top platforms – Facebook, Instagram, YouTube, TikTok, and…
From providing excellent patient care and garnering five-star reviews to producing a professional video for streaming platforms, the importance of marketing at any level is a given for a dental practice to succeed. How to manage – or when to delegate – those marketing duties is a decision every dentist must make. Let’s look at…
It’s no surprise that people’s viewing habits have changed drastically over the past decade considering the changing landscape of cable television, streaming services, smart devices, and social media. But what may be unexpected is the venue that dominates those viewers’ screens. According to marketing data source, Wordstream, YouTube is the preferred digital viewing platform for…
No matter who you hire to promote your dental practice – or how much you spend – the most valuable marketing tool should be your own team. By aligning the front office staff, hygienists, and dental assistants with your overall marketing strategy, you’ll tap into success on more levels. You could say that your staff…
While it’s true that comparing yourself to others is not a good strategy for personal growth, it’s always a good idea to check out the competition when growing a successful dental practice. According to a 2019 report in the National Library of Medicine, there are over 200,000 active dentists in the United States which works…
When a guest doesn’t show for a party or cancels last minute, it can be disappointing or inconvenient. However, when a patient misses a dental appointment, it can be expensive and disruptive for a growing practice. Approximately 10% of patients cancel or no-show, so when you factor in overhead, staffing, and treatment space for a…
Marketing a dental practice can be frustrating for many professionals, especially when the methods, rules, and tools are constantly changing. Whether you do it yourself, or have marketing team on hand, it might be tempting to buy into some of the common misconceptions out there. We’re going to dismantle six of the big myths of…
Times have changed and it’s much rarer to find the town that is served by a sole dental practice. Due to factors including an increase in dental service organizations (DSO) and a decrease in retiring dentists, you may find a more saturated dental market in your community. How do you compete when it feels like…
Prior to digital marketing and even before newspaper ads, there was word-of-mouth advertising. Regardless of all the tools at hand today for bringing in new business, the prized patient referral remains the most effective way to build a practice. Indeed, more than 60% of new patients are a result of referrals according to American Academy…