With a struggling economy and continued staffing shortages in many areas, it’s more important than ever to have a strong, cohesive front office team for your dental practice. The right people and systems can help to offset a busy schedule, fill in temporary gaps, and ensure a profitable outcome. Indeed, the right front office crew…
Like many businesses, the dental industry has spent the last two-plus years struggling with the fallout of the COVID-19 pandemic, which has included staffing shortages and a growing inflation crisis. Historically, when the economy takes a downturn the urge to cut costs is reflexive and understandable – but be careful when deciding what goes under…
Reminiscent of when video killed the radio star, streamed media is dealing a fatal blow to cable television. According to data compiled by Zippia, it’s estimated that almost 5 million Americans will “cut the cord” in 2022, while revenues for streaming services have risen by at least 340% since 2015. The COVID-19 pandemic only helped…
While it may be a sign of personal maturity not to worry about what people think of you, that kind of indifference doesn’t cut it in the business world. When patients have strong opinions about their dentist’s office it can matter very much to a dental practice. Word-of-mouth referrals have always been around, but they’re…
We’ve previously discussed the value of incorporating social media into your dental marketing strategy in order to reach your share of the billions of users worldwide. Facebook is the most popular platform at almost 2 billion daily active users and Instagram – also under the Meta umbrella – isn’t far behind. While it’s vital to…
When faced with so many high-tech, advanced, digital marketing tools, it may seem like direct mail postcards are old school and out of touch with today’s advertising strategies. That couldn’t be further from the truth. Direct mail marketing has always been a staple of savvy dentists and these days, it’s more popular and successful than…
Every day at RAMP, we talk to dentists about their advertising efforts. We often hear the same questions, just worded differently. Let’s address some of the most common misconceptions in dental advertising: Bigger is better. Of course, size matters but frequency is key. You don’t have to be in the newspaper with the biggest circulation…
If you’re not hitting your new patient goals, it may be time to rejuvenate your branding and marketing. Here are five ideas for a fresher perspective on your dental practice. 1. Update your website. If it’s been more than four years since your website was designed, it’s likely out of date both in aesthetics and…
In the last decade, social media has become a one-stop-shop for nearly 4 billion social media users seeking inspiration, entertainment, and news. It has also become one of the most cost-effective digital marketing tools for dentists. By combining its accessibility (with more social networks being added every year) with real-time responsiveness, dentists can create vivid,…
A software feature that utilizes GPS or radio frequency identification (RFID) can create virtual geographic boundaries. Geofence technology offers a wide variety of practical uses today that include keeping an eye on your teen driver, managing drones and their airspace, law enforcement, public safety and more. However, dental professionals are quickly learning that geofence marketing…