Time to Hire a Marketing Team?

6 Signs it May Be Time to Hire a Marketing Team

From providing excellent patient care and garnering five-star reviews to producing a professional video for streaming platforms, the importance of marketing at any level is a given for a dental practice to succeed. How to manage – or when to delegate – those marketing duties is a decision every dentist must make. Let’s look at…

pre-roll unlock the power of video

Pre-Roll and How to Make it Work for You

It’s no surprise that people’s viewing habits have changed drastically over the past decade considering the changing landscape of cable television, streaming services, smart devices, and social media. But what may be unexpected is the venue that dominates those viewers’ screens. According to marketing data source, Wordstream, YouTube is the preferred digital viewing platform for…

5 Tips for Scoring Patient Referrals

5 Tips for Scoring Patient Referrals

Prior to digital marketing and even before newspaper ads, there was word-of-mouth advertising. Regardless of all the tools at hand today for bringing in new business, the prized patient referral remains the most effective way to build a practice. Indeed, more than 60% of new patients are a result of referrals according to American Academy…