Money Matters: Improving Your Bottom Line

Just as it’s important to consistently track your dental marketing results, it’s also crucial to schedule a regular checkup of your bottom line. Make sure your practice is not only profitable, but that your production rate and financial decisions are still in line with your long-term goals – whether they involve expanding to new locations,…

Work smart, not hard, it's the ticket to success.

Working Smarter, Not Harder on Your Dental Marketing

Successful dentists don’t go into practice so they can spend their free time composing emails, outsmarting social media algorithms, or spending big bucks on pay-per-click campaigns. This is why it pays to work smarter, not harder when it comes to developing an effective dental marketing strategy. By understanding your unique value proposition (UVP), it’s easier…

hipaa

Yes, HIPAA Violations Regarding Online Review Responses Will Get You Sanctioned

Written by J. Kathleen Marcus, Esq. and reprinted from Incisor, courtesy of DOCS Education. There are good and bad, appropriate and inappropriate ways to respond to online patient reviews. But how you respond should never be emotionally based and should always maintain professional integrity and adherence to patient rights under the Health Insurance Portability &…

Dental Print Collateral That Works

Dental Print Collateral That Works

Despite rumors to the contrary, print media is alive and well. While it’s true that digital tools have revolutionized the marketing world, traditional print holds a valuable position in any dental marketing strategy – especially when creating tangible items for your office and outside promotions. Let’s look at some of the dental print collateral that…

Plan your marketing strategy for your new services

New Service? New Marketing Plan!

One of the best and simplest ways to expand your dental practice is by offering a new service, product, or treatment option. There are many popular additions embraced by successful practices, including: Sedation dentistry Aligners Teeth whitening kits or treatments Implants On-site crowns and restorations Spa-like extras for increased relaxation Professional-grade dental products Laser dentistry…

Summertime Dental Marketing

Gear Up for Summer with Your Dental Marketing Now

The summer months can be a mixed bag for the average dental office. With school out, families become more flexible for scheduling, however there are last-minute cancellations and no-shows due to vacations, plus a rush in August to get the kids in before back-to-school time. What kind of proactive dental marketing strategies help a successful…