While there are multiple organic avenues for building a practice and acquiring new patients, eventually your dental marketing strategy will include paid digital advertising. The two powerhouse platforms are easily Google Ads and Facebook Ads, each with distinct differences and strengths in terms of audience targeting, ad formats, and user intent. Facebook is the most…
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Just as it’s important to consistently track your dental marketing results, it’s also crucial to schedule a regular checkup of your bottom line. Make sure your practice is not only profitable, but that your production rate and financial decisions are still in line with your long-term goals – whether they involve expanding to new locations,…
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Successful dentists don’t go into practice so they can spend their free time composing emails, outsmarting social media algorithms, or spending big bucks on pay-per-click campaigns. This is why it pays to work smarter, not harder when it comes to developing an effective dental marketing strategy. By understanding your unique value proposition (UVP), it’s easier…
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Written by J. Kathleen Marcus, Esq. and reprinted from Incisor, courtesy of DOCS Education. There are good and bad, appropriate and inappropriate ways to respond to online patient reviews. But how you respond should never be emotionally based and should always maintain professional integrity and adherence to patient rights under the Health Insurance Portability &…
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Despite rumors to the contrary, print media is alive and well. While it’s true that digital tools have revolutionized the marketing world, traditional print holds a valuable position in any dental marketing strategy – especially when creating tangible items for your office and outside promotions. Let’s look at some of the dental print collateral that…
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You don’t have to be a technology nerd to be enthusiastic about all the ways marketing has advanced in recent years. There are new tools and platforms developed every day designed to help a business find its audience, and ultimately, its success. This is true as well for dental marketing, however the commonly accepted rules…
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It’s no secret that most people use the internet when seeking out a specific new business, but did you know that only 2% of those searches actually convert to a purchase or appointment on the first visit? It typically takes two to four more visits before making a decision. Marketing tools like website retargeting can…
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One of the best and simplest ways to expand your dental practice is by offering a new service, product, or treatment option. There are many popular additions embraced by successful practices, including: Sedation dentistry Aligners Teeth whitening kits or treatments Implants On-site crowns and restorations Spa-like extras for increased relaxation Professional-grade dental products Laser dentistry…
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Reprinted from Incisor, courtesy of DOCS Education. With YouTube launching in 2005 and gaining traction ever since, video for the masses really found its captive audience during the 2020 pandemic. Current statistics show that viewers spend an average of 19 hours per week watching online videos – three more hours than just a couple of…
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The summer months can be a mixed bag for the average dental office. With school out, families become more flexible for scheduling, however there are last-minute cancellations and no-shows due to vacations, plus a rush in August to get the kids in before back-to-school time. What kind of proactive dental marketing strategies help a successful…
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