The summer months can be a mixed bag for the average dental office. With school out, families become more flexible for scheduling, however there are last-minute cancellations and no-shows due to vacations, plus a rush in August to get the kids in before back-to-school time. What kind of proactive dental marketing strategies help a successful…
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Anyone who has wrangled an inbox after vacation will not be surprised to learn that an estimated 347 billion emails are sent and received every day, according to Statista. As a marketing tool, email carries its weight with almost $11 billion in revenue projected this year. What’s more, email marketing boasts an ROI of $38…
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People are on the move. According to moving industry data, 28 million Americans – or approximately 8.4% – picked up and moved in 2021. While the majority moved within their current state, 17% migrated to a different state. The common denominator for many of those relocating people will be the need for a new neighborhood…
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There’s a lot of buzz about branding in the marketing world, and how important it is to any successful business. But what does it mean to an established dental practice whose well-planned logo and image was integrated long ago? If you don’t even think about your brand identity anymore, then you may want to ask:…
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Considering the unlimited access to information found on the internet now, it’s not surprising that 98% of visitors to a business’s website will leave the first time without making a purchase or setting up an appointment. Almost half of consumers visit a site two to four times before making a decision. So, wouldn’t it be…
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Social media continues to be a dominant source of entertainment, news, and consumerism for more than 4 billion users worldwide. It’s also a powerful marketing tool with approximately $300 billion projected to be spent on social media advertising by 2024. By incorporating one or more of the top platforms – Facebook, Instagram, YouTube, TikTok, and…
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From providing excellent patient care and garnering five-star reviews to producing a professional video for streaming platforms, the importance of marketing at any level is a given for a dental practice to succeed. How to manage – or when to delegate – those marketing duties is a decision every dentist must make. Let’s look at…
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It’s no surprise that people’s viewing habits have changed drastically over the past decade considering the changing landscape of cable television, streaming services, smart devices, and social media. But what may be unexpected is the venue that dominates those viewers’ screens. According to marketing data source, Wordstream, YouTube is the preferred digital viewing platform for…
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No matter who you hire to promote your dental practice – or how much you spend – the most valuable marketing tool should be your own team. By aligning the front office staff, hygienists, and dental assistants with your overall marketing strategy, you’ll tap into success on more levels. You could say that your staff…
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While it’s true that comparing yourself to others is not a good strategy for personal growth, it’s always a good idea to check out the competition when growing a successful dental practice. According to a 2019 report in the National Library of Medicine, there are over 200,000 active dentists in the United States which works…
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