When faced with so many high-tech, advanced, digital marketing tools, it may seem like direct mail postcards are old school and out of touch with today’s advertising strategies. That couldn’t be further from the truth. Direct mail marketing has always been a staple of savvy dentists and these days, it’s more popular and successful than…
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Every day at RAMP, we talk to dentists about their advertising efforts. We often hear the same questions, just worded differently. Let’s address some of the most common misconceptions in dental advertising: Bigger is better. Of course, size matters but frequency is key. You don’t have to be in the newspaper with the biggest circulation…
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If you’re not hitting your new patient goals, it may be time to rejuvenate your branding and marketing. Here are five ideas for a fresher perspective on your dental practice. 1. Update your website. If it’s been more than four years since your website was designed, it’s likely out of date both in aesthetics and…
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In the last decade, social media has become a one-stop-shop for nearly 4 billion social media users seeking inspiration, entertainment, and news. It has also become one of the most cost-effective digital marketing tools for dentists. By combining its accessibility (with more social networks being added every year) with real-time responsiveness, dentists can create vivid,…
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A software feature that utilizes GPS or radio frequency identification (RFID) can create virtual geographic boundaries. Geofence technology offers a wide variety of practical uses today that include keeping an eye on your teen driver, managing drones and their airspace, law enforcement, public safety and more. However, dental professionals are quickly learning that geofence marketing…
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