Marketing is a valuable and necessary tool for acquiring new patients, however, retaining the ones you have is even more cost-effective – and easier to achieve. Although the American Dental Association (ADA) reports that dentists retain less than half of the patients they see, it doesn’t have to be a foregone conclusion. Patients leave a…
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When building the perfect website for a business, you’ll see the terms static and dynamic used regularly to describe the site. Simply put, the terms refer to how information is delivered to the user and how interactive that info is. When a consumer or potential dental patient enters the website name (URL) into their browser,…
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If you spend any time online these days you’ve undoubtedly seen a video used in a marketing capacity. According to recent statistics, more than two-thirds of consumers prefer watching videos about products or services over other forms such as articles and presentations, with people viewing online video content for a whopping average of 16 hours…
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With so much of today’s mail being redirected to digital inboxes, did you know that an appealing, well-designed marketing postcard has an even better chance of reaching your target audience? Recent data shows that people receive an average of one piece of physical mail for every 36 emails and the estimated lifespan of direct mail…
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With regular advances in technology and online communication tools, it may be easy to believe there is no contest between print and digital marketing. While that might be true for some industries, most successful businesses appreciate the value in both strategies. This is especially true for advertising for dentists which will have different objectives depending…
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Ah, the mythical perfect dental patient. You know, the cheerful one who takes their oral health very seriously, schedules regular appointments, and never cancels or shows up late. They accept the treatment plan you put forth, have perfect insurance coverage, but have no issues with potential out-of-pocket expenses. And they probably don’t exist. However, in…
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With a struggling economy and continued staffing shortages in many areas, it’s more important than ever to have a strong, cohesive front office team for your dental practice. The right people and systems can help to offset a busy schedule, fill in temporary gaps, and ensure a profitable outcome. Indeed, the right front office crew…
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Like many businesses, the dental industry has spent the last two-plus years struggling with the fallout of the COVID-19 pandemic, which has included staffing shortages and a growing inflation crisis. Historically, when the economy takes a downturn the urge to cut costs is reflexive and understandable – but be careful when deciding what goes under…
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Reminiscent of when video killed the radio star, streamed media is dealing a fatal blow to cable television. According to data compiled by Zippia, it’s estimated that almost 5 million Americans will “cut the cord” in 2022, while revenues for streaming services have risen by at least 340% since 2015. The COVID-19 pandemic only helped…
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While it may be a sign of personal maturity not to worry about what people think of you, that kind of indifference doesn’t cut it in the business world. When patients have strong opinions about their dentist’s office it can matter very much to a dental practice. Word-of-mouth referrals have always been around, but they’re…
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