Times have changed and it’s much rarer to find the town that is served by a sole dental practice. Due to factors including an increase in dental service organizations (DSO) and a decrease in retiring dentists, you may find a more saturated dental market in your community. How do you compete when it feels like…
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Prior to digital marketing and even before newspaper ads, there was word-of-mouth advertising. Regardless of all the tools at hand today for bringing in new business, the prized patient referral remains the most effective way to build a practice. Indeed, more than 60% of new patients are a result of referrals according to American Academy…
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With the rapidly growing menu of digital marketing options as well as music and entertainment streaming services, you may think that radio advertising has been relegated to a bygone era. However, when combined with other tools and platforms, radio still provides a valuable voice for growing dental practices. Let’s take a look at the who,…
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As we prepare to usher in a new year, there are many unknown variables to consider in the dental industry. Economic uncertainty and ongoing staffing concerns continue to impact practices around the country, and some dentists may react by making preemptive cuts to their marketing budget. Don’t make that mistake. Reducing marketing expenditures is counterproductive…
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As we wind down 2022, it’s the perfect time for dentists to review and reevaluate what’s working and what isn’t when it comes to practice growth. Are there hidden sources of revenue that have yet to be tapped or missed opportunities to discover? Let’s take a look at 10 potential avenues to explore in the…
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Upon hearing the term digital advertising, many dentists immediately think of SEO – Search Engine Optimization. There are many misconceptions about SEO which leads business professionals to either underestimate its value in marketing or give it entirely too much weight. The truth is somewhere in the middle. SEO can be a vital tool in increasing…
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“We make a living by what we get. We make a life by what we give.” – Winston Churchill Most dentists enter their field with a strong desire to help people, so it’s not surprising when they incorporate philanthropy into their personal and professional practice. With Thanksgiving around the corner as well as December, the…
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Just as you hope for your patients to stay on top of their oral health, it’s important not to neglect the wellbeing and growth of your practice. Patients move on and natural attrition occurs so attracting new patients is an ongoing marketing priority. First things first, set a goal. Establish how many new patients per…
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According to the American Dental Association (ADA), an inactive patient is one who is in your records but hasn’t received services in the dental practice for the past two years. These patients may have foregone treatment due to a variety of reasons, including relocation, change or loss of insurance coverage, or dissatisfaction with staff or…
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In today’s economic climate, it’s never been more crucial to attract the ideal patient to your practice – and we don’t mean the ones who floss between every meal and are always on time for their appointment, although they’re very much appreciated! No, when it comes to creating a successful dental marketing strategy it’s important…
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