Communication
Online Reviews and Reputation Management
This article was originally published on June 3, 2022, and is currently updated for 2024. While it may be a sign of…
The Role of Content Marketing in Dental Practice Growth
In the era where digital communication dominates, dental professionals are increasingly hearing more about the significance of content marketing as an effective…
Working Smarter, Not Harder on Your Dental Marketing
Successful dentists don’t go into practice so they can spend their free time composing emails, outsmarting social media algorithms, or spending big…
Yes, HIPAA Violations Regarding Online Review Responses Will Get You Sanctioned
Written by J. Kathleen Marcus, Esq. and reprinted from Incisor, courtesy of DOCS Education. There are good and bad, appropriate and inappropriate ways…
10 Ways to Improve Your Dental Patients’ Online Experience
It’s no secret that most people use the internet when seeking out a specific new business, but did you know that only 2% of…
8 Top Tips for Email Marketing
Anyone who has wrangled an inbox after vacation will not be surprised to learn that an estimated 347 billion emails are sent…
New Neighbors: How to Find and Attract New-to-Town Patients
People are on the move. According to moving industry data, 28 million Americans – or approximately 8.4% – picked up and moved in…
Aligning Your Dental Staff with Your Marketing
No matter who you hire to promote your dental practice – or how much you spend – the most valuable marketing tool…