It’s no secret that most people use the internet when seeking out a specific new business, but did you know that only 2% of those searches actually convert to a purchase or appointment on the first visit? It typically takes two to four more visits before making a decision. Marketing tools like website retargeting can…
When a guest doesn’t show for a party or cancels last minute, it can be disappointing or inconvenient. However, when a patient misses a dental appointment, it can be expensive and disruptive for a growing practice. Approximately 10% of patients cancel or no-show, so when you factor in overhead, staffing, and treatment space for a…
Ah, the mythical perfect dental patient. You know, the cheerful one who takes their oral health very seriously, schedules regular appointments, and never cancels or shows up late. They accept the treatment plan you put forth, have perfect insurance coverage, but have no issues with potential out-of-pocket expenses. And they probably don’t exist. However, in…