Successful dentists don’t go into practice so they can spend their free time composing emails, outsmarting social media algorithms, or spending big bucks on pay-per-click campaigns. This is why it pays to work smarter, not harder when it comes to developing an effective dental marketing strategy. By understanding your unique value proposition (UVP), it’s easier…
The summer months can be a mixed bag for the average dental office. With school out, families become more flexible for scheduling, however there are last-minute cancellations and no-shows due to vacations, plus a rush in August to get the kids in before back-to-school time. What kind of proactive dental marketing strategies help a successful…
People are on the move. According to moving industry data, 28 million Americans – or approximately 8.4% – picked up and moved in 2021. While the majority moved within their current state, 17% migrated to a different state. The common denominator for many of those relocating people will be the need for a new neighborhood…
From providing excellent patient care and garnering five-star reviews to producing a professional video for streaming platforms, the importance of marketing at any level is a given for a dental practice to succeed. How to manage – or when to delegate – those marketing duties is a decision every dentist must make. Let’s look at…
As we prepare to usher in a new year, there are many unknown variables to consider in the dental industry. Economic uncertainty and ongoing staffing concerns continue to impact practices around the country, and some dentists may react by making preemptive cuts to their marketing budget. Don’t make that mistake. Reducing marketing expenditures is counterproductive…
With so many people carrying the internet around in the palm of their hand, reaching your prospective patient is easier than ever through digital marketing. While it can take many forms, from social media to email campaigns, one of the most common – and flexible – means of marketing are digital display ads. By successfully…
With regular advances in technology and online communication tools, it may be easy to believe there is no contest between print and digital marketing. While that might be true for some industries, most successful businesses appreciate the value in both strategies. This is especially true for advertising for dentists which will have different objectives depending…
We’ve previously discussed the value of incorporating social media into your dental marketing strategy in order to reach your share of the billions of users worldwide. Facebook is the most popular platform at almost 2 billion daily active users and Instagram – also under the Meta umbrella – isn’t far behind. While it’s vital to…
Every day at RAMP, we talk to dentists about their advertising efforts. We often hear the same questions, just worded differently. Let’s address some of the most common misconceptions in dental advertising: Bigger is better. Of course, size matters but frequency is key. You don’t have to be in the newspaper with the biggest circulation…
If you’re not hitting your new patient goals, it may be time to rejuvenate your branding and marketing. Here are five ideas for a fresher perspective on your dental practice. 1. Update your website. If it’s been more than four years since your website was designed, it’s likely out of date both in aesthetics and…