Looking Ahead at Dental Marketing in 2023

Looking Ahead at Dental Marketing in 2023

As we prepare to usher in a new year, there are many unknown variables to consider in the dental industry. Economic uncertainty and ongoing staffing concerns continue to impact practices around the country, and some dentists may react by making preemptive cuts to their marketing budget. Don’t make that mistake. Reducing marketing expenditures is counterproductive…

Digital vs. Print Marketing

Digital vs. Print Marketing

With regular advances in technology and online communication tools, it may be easy to believe there is no contest between print and digital marketing. While that might be true for some industries, most successful businesses appreciate the value in both strategies. This is especially true for advertising for dentists which will have different objectives depending…

social media advertising

Incorporating Social Media Into Your Dental Marketing

In the last decade, social media has become a one-stop-shop for nearly 4 billion social media users seeking inspiration, entertainment, and news. It has also become one of the most cost-effective digital marketing tools for dentists. By combining its accessibility (with more social networks being added every year) with real-time responsiveness, dentists can create vivid,…

RAMP Geo-Fencing New Patients Marketing

Geofencing and How it Works

A software feature that utilizes GPS or radio frequency identification (RFID) can create virtual geographic boundaries. Geofence technology offers a wide variety of practical uses today that include keeping an eye on your teen driver, managing drones and their airspace, law enforcement, public safety and more. However, dental professionals are quickly learning that geofence marketing…