OTT Marketing

Stream Into the Future with Over-the-Top TV Advertising

Reminiscent of when video killed the radio star, streamed media is dealing a fatal blow to cable television. According to data compiled by Zippia, it’s estimated that almost 5 million Americans will “cut the cord” in 2022, while revenues for streaming services have risen by at least 340% since 2015. The COVID-19 pandemic only helped…