Just as you hope for your patients to stay on top of their oral health, it’s important not to neglect the wellbeing and growth of your practice. Patients move on and natural attrition occurs so attracting new patients is an ongoing marketing priority. First things first, set a goal. Establish how many new patients per…
According to the American Dental Association (ADA), an inactive patient is one who is in your records but hasn’t received services in the dental practice for the past two years. These patients may have foregone treatment due to a variety of reasons, including relocation, change or loss of insurance coverage, or dissatisfaction with staff or…
In today’s economic climate, it’s never been more crucial to attract the ideal patient to your practice – and we don’t mean the ones who floss between every meal and are always on time for their appointment, although they’re very much appreciated! No, when it comes to creating a successful dental marketing strategy it’s important…
Marketing is a valuable and necessary tool for acquiring new patients, however, retaining the ones you have is even more cost-effective – and easier to achieve. Although the American Dental Association (ADA) reports that dentists retain less than half of the patients they see, it doesn’t have to be a foregone conclusion. Patients leave a…
Ah, the mythical perfect dental patient. You know, the cheerful one who takes their oral health very seriously, schedules regular appointments, and never cancels or shows up late. They accept the treatment plan you put forth, have perfect insurance coverage, but have no issues with potential out-of-pocket expenses. And they probably don’t exist. However, in…