Social media continues to be a dominant source of entertainment, news, and consumerism for more than 4 billion users worldwide. It’s also a powerful marketing tool with approximately $300 billion projected to be spent on social media advertising by 2024. By incorporating one or more of the top platforms – Facebook, Instagram, YouTube, TikTok, and…
If you spend any time online these days you’ve undoubtedly seen a video used in a marketing capacity. According to recent statistics, more than two-thirds of consumers prefer watching videos about products or services over other forms such as articles and presentations, with people viewing online video content for a whopping average of 16 hours…
Like many businesses, the dental industry has spent the last two-plus years struggling with the fallout of the COVID-19 pandemic, which has included staffing shortages and a growing inflation crisis. Historically, when the economy takes a downturn the urge to cut costs is reflexive and understandable – but be careful when deciding what goes under…
While it may be a sign of personal maturity not to worry about what people think of you, that kind of indifference doesn’t cut it in the business world. When patients have strong opinions about their dentist’s office it can matter very much to a dental practice. Word-of-mouth referrals have always been around, but they’re…
We’ve previously discussed the value of incorporating social media into your dental marketing strategy in order to reach your share of the billions of users worldwide. Facebook is the most popular platform at almost 2 billion daily active users and Instagram – also under the Meta umbrella – isn’t far behind. While it’s vital to…
In the last decade, social media has become a one-stop-shop for nearly 4 billion social media users seeking inspiration, entertainment, and news. It has also become one of the most cost-effective digital marketing tools for dentists. By combining its accessibility (with more social networks being added every year) with real-time responsiveness, dentists can create vivid,…