Successful dentists don’t go into practice so they can spend their free time composing emails, outsmarting social media algorithms, or spending big bucks on pay-per-click campaigns. This is why it pays to work smarter, not harder when it comes to developing an effective dental marketing strategy. By understanding your unique value proposition (UVP), it’s easier…
People are on the move. According to moving industry data, 28 million Americans – or approximately 8.4% – picked up and moved in 2021. While the majority moved within their current state, 17% migrated to a different state. The common denominator for many of those relocating people will be the need for a new neighborhood…
There’s a lot of buzz about branding in the marketing world, and how important it is to any successful business. But what does it mean to an established dental practice whose well-planned logo and image was integrated long ago? If you don’t even think about your brand identity anymore, then you may want to ask:…
While it’s true that comparing yourself to others is not a good strategy for personal growth, it’s always a good idea to check out the competition when growing a successful dental practice. According to a 2019 report in the National Library of Medicine, there are over 200,000 active dentists in the United States which works…