Reprinted from Incisor, courtesy of DOCS Education. With YouTube launching in 2005 and gaining traction ever since, video for the masses really found its captive audience during the 2020 pandemic. Current statistics show that viewers spend an average of 19 hours per week watching online videos – three more hours than just a couple of…
It’s no surprise that people’s viewing habits have changed drastically over the past decade considering the changing landscape of cable television, streaming services, smart devices, and social media. But what may be unexpected is the venue that dominates those viewers’ screens. According to marketing data source, Wordstream, YouTube is the preferred digital viewing platform for…
If you spend any time online these days you’ve undoubtedly seen a video used in a marketing capacity. According to recent statistics, more than two-thirds of consumers prefer watching videos about products or services over other forms such as articles and presentations, with people viewing online video content for a whopping average of 16 hours…