Monday Morning Marketing Minute

Budgeting

Hi, I’m Joe Barton from RAMP, the Dentist Advertising Agency, with today’s Monday Morning Marketing Minute. Today, I want to talk about budgeting. The vast majority of companies in the United States allocate anywhere from five to ten percent of their gross revenue to advertising. However, in dentistry, that can fluctuate a little bit. An example is, if you live in a large city like New York and produce a million dollars a year. You’re going to want to be closer to the 10% because of how much media costs in such a large market. Conversely, if you’re a practice in Idaho Falls, producing the same million dollars because of the size of the market, you could probably do five percent or less. To learn more about RAMP, go to RAMP results.com or give me a call at call 1.800.620.RAMP (7267).

We have put the video production aspect of the Monday Morning Marketing Minute on pause until the present crisis passes. However, we will keep each of our subscribers updated with marketing and advertising knowledge they can use right now to maintain their practices.

As always, complete a contact form on our website with any specific questions we can answer.

Website Re-Targeting

Hi, I’m Joe Barton from RAMP, the Dentist Advertising Agency with today’s Monday Morning Marketing Minute. Today, I want to talk about website re-targeting. Every day you have people coming to your website, looking for information. Some of them will call but a lot of them will leave and look at other websites because they’re in research mode. What website re-targeting does is, when somebody visits your site, whether organically or through pay-per-click, you drop a cookie on their device. Then, whenever they surf the internet they start to see display advertisements for your practice. One of the things we highly recommend and makes re-targeting more effective is to put an offer on there. Generally a new patient offer. To learn more about RAMP, go to RAMPresults.com or give me a call at call 1.800.620.RAMP (7267).

Hi, I’m Joe Barton from RAMP, the Dentist Advertising Agency with today’s Monday Morning Marketing Minute. Today, I want to talk about website re-targeting. Every day you have people coming to your website, looking for information. Some of them will call but a lot of them will leave and look at other websites because they’re in research mode. What website re-targeting does is, when somebody visits your site, whether organically or through pay-per-click, you drop a cookie on their device. Then, whenever they surf the internet they start to see display advertisements for your practice. One of the things we highly recommend and makes re-targeting more effective is to put an offer on there. Generally a new patient offer. To learn more about RAMP, go to RAMPresults.com or give me a call at call 1.800.620.RAMP (7267).

Hi, I’m Joe Barton from RAMP, the Dentist Advertising Agency with today’s Monday Morning Marketing Minute. Today, I want to talk about Patient Reactivation. An effective technique we use that you can use as well, is Facebook. What a lot of people don’t know is if you get a list of your inactive patients with their email address and telephone number. You can run that through Facebook and they will tell you how many accounts of your inactive patient you can reach. Once you have that, just design a simple ad that has your logo and maybe we miss you and then start reactivating your patients. To learn more about RAMP, give me a call at 1.800.620.RAMP (7267) or go to RAMPresults.com.

Hi, I’m Joe Barton from RAMP, The Dentist Advertising Agency with today’s Monday Morning Marketing Minute. Today, I want to talk about websites. By now all of you have been told you need a mobile website. The reality of it is mobile websites are old news. What you need is a responsive design website. There are multiple size devices; from phones, to iPads, to laptops. What responsive design does, is it recognizes the size of the screen that’s trying to access it and it modifies itself. To learn more about RAMP, go to RAMPresults.com or call 1.800.620.RAMP (7267).

I’m Joe Barton from RAMP – The Dentist Advertising Agency with your Monday Morning Marketing Minute. Today, I want to talk about tracking. In the world of dental advertising, the tracking cycle goes. How many people called from your advertising. Of those people that called, how many made appointments. Of those that made appointments, how much was presented? And then, how much was accepted? This is the most important part of your advertising because you can increase your revenue without increasing your advertising expenditure. To learn more, give me a call at 1 (800) 620-RAMP (7267) or go to RAMPresults.com.

Hi, I’m Joe Barton from RAMP, The Dentist Advertising Agency with your Monday Morning Marketing Minute. Today, I want to talk about magazines. If you plan on buying magazine space on your own be very careful. The vast majority of magazines tries to sell their magazine based off of readership. Readership is a mythical number. What happens is a third party auditing bureau comes up with a number of how many different people read each individual magazine that’s circulated. Circulation is what you want to focus on. So, I’ve worked with a national magazine that says that their readership was 11 times. That means each magazine that they circulated was read by 11 different people. So, if their circulation was 100,000, they’re saying their readership was 1.1 million which is a little difficult to fathom. To learn more about RAMP give me a call at 1 (800) 620-RAMP (7267) or go to RAMPresults.com.

Hey, I’m Joe Barton from RAMP – The Dentist Advertising Agency with your Monday Morning Marketing Minute. Today I wanted to talk about newspapers. The whole idea of advertising in the newspaper is to be seen but what most people do is buy a quarter page ad, a half page ad, or a full page ad and what happens if you buy a quarter page ad or a half page ad, the newspaper will most likely put other ads around you because it’s an even size. One of the things that we recommend all of our clients do is do an odd size. Newspapers have columns, a standard broadsheet newspaper has six columns across. What we recommend our clients do is buy five columns. This way it leaves it one column left and the newspaper ninety-nine percent of the time will put editorial there, finish a story. So at least you know the people that were reading that story will see your ad. To learn more about RAMP go to RAMPresults.com or give me a call at 800-620-RAMP.

Hi, I’m Joe Barton from RAMP – The Dentist Advertising Agency with your Monday Morning Marketing Minute. Today, I want to talk about GeoFencing. With GeoFencing we have the ability to put an invisible fence around a geographic area or even in an individual building. Once somebody enters that fence with their mobile phone we capture their mobile advertising ID without them doing anything. All they had to do is enter the fence. Then, we start serving them ads across the internet whenever they surfing the internet on their phone. One practical application in dentistry are our clients that want to attract cosmetic patients. In those cases what we do is geofence the plastic surgeon offices, the gyms, the yoga facilities, high-end retail stores, high-end cosmetic stores. Places people will go to who care about their appearance. Once we capture all those mobile IDs we then start serving them ads across the internet for cosmetic dentistry for that individual doctor’s practice. To learn more give me a call at 800-620-RAMP or go to our website RAMPresults.com.

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