Print media advertising is any form of advertising that uses physically printed media, like magazines and newspapers. Print media advertising offers advertisers the opportunity to target different readerships, with advertising costs based on circulation and nature of the readership.
Your RAMP Account Team will analyze what print medium will work best for your target and practice goals.
There are a wide range of different types of newspapers, including local, regional or national papers published in daily, evening, weekly or Sunday editions. Newspapers target different readerships with a broad mix of content, often including sports, entertainment, business, obituaries, fashion and politics. There are also multitudes of different size advertising space, from small classified ads with text only, to display ads, to a full page or free standing insert.
Magazines offer extensive choices of readership and frequency. Consumer magazines cover a wide range of interests, including sport, hobbies, fashion, health, current affairs and local topics. Publishing frequency is typically weekly, monthly or quarterly. As with newspapers, advertisers can take advertising spaces from classified ads to full page ads in black and white or color.
Billboards and Posters
Advertising on billboards and posters gives the opportunity to reach patients that are on the move. Outdoor Advertising can be effective for dental practices because, when done correctly, they are difficult to ignore. However, as with any medium there is a time and place within your advertising plan to implement these types of campaigns. Whether you are looking for options like digital billboards, posters, or a bulletin the RAMP media team will evaluate the best placement and message.
Direct mail can take the form of a letter, brochure or flyer sent via the postal service directly to your potential patient’s mailbox. You can compile your own list of prospects and patients for the mailing, or we will purchase a mailing list based on your target, or distribute them cost efficiently using US mail Carrier Routes.