The Power of Video in Dental Marketing
If you spend any time online these days you’ve undoubtedly seen a video used in a marketing capacity. According to recent statistics, more than two-thirds of consumers prefer watching videos about products or services over other forms such as articles and presentations, with people viewing online video content for a whopping average of 16 hours per week.
With these kinds of stats, dentists can’t afford to be camera shy when it comes to dental practice marketing.
Why Video is Hot
Several factors have contributed to the rise in popularity of video marketing, including advances in phone camera technology, the introduction of TikTok and its avid younger audience, and video’s overall flexibility.
Video can be easily created, uploaded, and embedded into websites and email marketing, as well as all the social media platforms including:
- YouTube
- TikTok
Search engines like Google love video which can boost your views and attract more potential patients. These are all reasons why 51% of marketing professionals consider video to show the best return on their investment (ROI).
Great video content is all about storytelling that not only sells but personalizes your practice.
“I Don’t Know What to Film!”
Many dentists and their teams may find it daunting to come up the time or inspiration for creating video content, but it doesn’t have to be intimidating or time-consuming. By utilizing either live or pre-recorded video you can establish your expertise and build trust with existing and prospective patients.
Here are 10 ideas that will educate or engage your audience in a matter of minutes:
- FAQ videos can quickly answer those questions that pop up regularly.
- Before and after videos are very popular and show off your hard work.
- Behind-the-scenes content can take some of the fear out of the dentist chair.
- Entertain your patients with current trends like dance videos or lip sync TikToks.
- New service or product? Announce, review, or demonstrate to elevate your profile.
- Testimonial videos from happy patients are always a hit.
- Share fun facts about dentistry from the odd to the educational.
- Demonstrate valuable hygiene and dental skills to encourage proactive patients.
- Team updates like new staff members or birthdays help personalize your practice.
- Use quick, interview-style videos that allow patients to get to know you.
If you’re using testimonials or any patient content, be sure to avoid HIPAA violations by having full consent.
Pro Tips
Marketing video doesn’t have to be high tech with big production values. However, you can improve your profile and chances of getting noticed by incorporating captions, titles, thumbnails, and content descriptions.
Looking for a broader impact than just social media? The cutting-edge marketing technology called Over-the-Top Television (OTT) can also broadcast your video ad to targeted addresses or neighborhoods at a fraction of the cost of cable.
If you’re looking for additional ways to incorporate video and other digital tools into your marketing strategy, RAMP can help. Because we focus on the specific needs of the dental profession, we look at solutions for each unique practice and region. Give us a call today for a free consultation.
