A dentist is most productive when he or she is practicing dentistry. The efficient dentist realizes this and tries to spend as much time as possible working on patients. It makes sense then, to maximize your available operatory time by letting professionals run your marketing campaign.

Ask yourself the following questions to determine if you have the time necessary to take on the task of developing your own campaign.

  • How will I decide what media deliver the best results (TV, radio, print, web, yellow pages, etc)?
  • If there are competitors in the industry (more than one radio station in your market, for instance) how will I decide which one will be best for me?
  • How will I know if I’m being quoted a good price for the advertising?
  • How will I know how much to spend?
  • What exactly should I say in my advertisements?
  • And then, most importantly- Is learning, planning, negotiating, buying and monitoring my marketing the absolute best use of my time?